CLIENT:
Ovation brought the dynamic partnership of Ulta Beauty at Target to another level by creating an immersive, one-of-a-kind fixture and shop-in-shop experience for loyal customers throughout the country.
Building the Ulta Beauty at Target Experience
From ideation and design to engineering and manufacturing, we partnered with Target to create a program that redefined how to shop for prestige cosmetics within the Target environment.
The program's modular, custom low-profile gondolas can be connected in 4' increments in various configurations, showcasing more than 50+ carefully curated brands. LED lighting and large orange overhead canopies are used throughout the shop as focal points, and LED-lit graphic signs are incorporated to allow for dynamic visual communication.
With strong sales results and positive customer feedback, Target plans to install this program into at least 800 Ulta Beauty at Target locations over time, with 200+ stores produced and installed already.
MORE WORK
Browse unique programs across various industries, locations,
materials, technologies, and retail environments.
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Independent and family-owned for over four decades, Ovation keeps you ahead of consumer expectations.